In a large bowl, combine the flour, white sugar, salt and instant yeast.
Stir well to combine dry ingredients and then make a well in the centre.
Pour the warm water into the well and add the butter and egg.
Stir well to combine and form a soft dough.
Knead the dough by hand until it appears elastic and forms a soft well ball that pulls away from the sides of the bowl, adding up to one cup more flour as needed.
Cover the dough with plastic wrap and a clean kitchen towel and place in a warm area of your kitchen to rise for 2 hours.
Grease or line a cookie tray with parchment paper.
Once risen, punch down the dough and form the dough into a log. Place on the prepared cookie sheet.
Place the plastic wrap and kitchen towel back over the dough and allow to rise again for 1 1/2 hours.
Preheat oven to 375F.
Brush the risen dough with melted butter and sprinkle with Italian seasoning.
Bake for 15-20 minutes, until golden brown on top and cooked through.
Brush with additional butter while still warm.